In the last post we talked about three more ways you can work
on maximizing your current resources. They included:
·
Reveal your
business’ soul
·
From breaking
even to breaking the bank
·
Stand up and stand
out
Today we’ll talk about the last three areas you can work on
to maximize your current resources. They are:
·
An offer they
can’t refuse
·
Would you like
fries with that?
·
Stay away from
the edge of the cliff
An Offer They Can’t
Refuse
The secret to success is to stay ahead of your competitors-
maintain the competitive edge. To do that you need make it easier for your
customers/clients to say “yes” rather than “no”. You do this by eliminating all
the psychological, financial, physical, emotional and other road blocks they
may have.
You can take the risks for them by offering warranties and
guarantees that make the customer feel more confident in you, your business and
your products/services. You also must be serious about your offer and follow
through if a situation does arise. The quickest way to the bottom is to play
games or take back a warranty or guarantee.
Would You Like Fries
With That?
It’s the oldest trick in the book. I mean, really, how many
times a week do you fall for it? Every time you sell a product or service, you
need to offer an add-on, upgrade or back-end product to go with it. These
products must be complimentary to the original product being purchased and must
create a higher perceived value.
Avoid the Edge of the
Cliff
Continuing to test and measure your systems, products,
marketing methods and all other aspects of your business allow you to see
problems before they happen and therefore avoid falling off the edge of the
cliff.
Here are a few specific areas you can test for potential improvements:
·
Marketing
·
Sales Copy
·
Customer Service
·
Sales Letters
·
Sales
Presentations
·
Employee-Customer
Interaction
Through testing these different areas you will find
products/services where you can raise the price, maybe others where you can
lower the price or offer that product as an incentive item, and find many
others areas for improvement that will better utilize your current resources.
This wraps up our series on how to maximize on your current
resources. If you need help working through any of these or the previous areas,
try our FREE test drive to work with one of our amazing business coaches.
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