Last time we talked about the first three areas to work
through in maximizing your current resources. They were:
·
Recognize the
obvious
·
Unconventional
breakthroughs
·
Face the facts
Today we'll cover the next three, which are:
·
Reveal your
business’ soul
·
From breaking
even to breaking the bank
·
Stand up and
stand out
Reveal Your Business’
Soul
Every business has a soul and you likely felt it the
strongest when your business was just starting. It’s that passion, newness and
momentum you had at the very beginning. Sometimes that can get lost along the
way as your business gets stagnant and set in its ways. You have to break out
of that rut and get back to your business’ true soul.
The philosophy of putting your client’s needs above your own
is the true key to success. You need to serve your clients not sell to them.
They want to build a relationship based on trust, not a used car. Add to these
responsibilities your ability to solve problems, handle special situations, be
a friend to your clients and focus on offering valuable, high quality
products/services. Only then will you get back to the basics and find you have
more resources than you thought.
From Breaking Even to
Breaking the Bank
One of the classic and most used ways to attract clients is
to offer them a ridiculously low price on their initial purchase and lock them
in for future purchases. You see this approach with movie or book clubs and
even credit card companies who offer lower interest rates for the first six
months.
Essentially, you are offering them a deal on their first
purchase and then you offer them back-end and add-on products along the way.
These are naturally higher prices and will bring them in to more of an intimate
relationship with you and your company.
Stand Up and Stand Out
You need to stand out from the pack among your competitors.
They only way you can do this through consistency and value. You do this by
discovering what your USP (Unique Selling Proposition) is and perfecting it.
Here are some tips to help you find and develop your USP:
- Look for unfilled needs in your
industry.
- Use preemptive marketing.
- Use a technique that is clear
and to the point.
This wraps up this post. If you need help with any of these
areas and techniques, try our FREE test drive to access a wealth of resources
and tools.
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