The next series of posts will cover how to take maximizing
resources and multiply them for even bigger results.
In this first of the four part series we’ll cover:
- Call in the Troops
- Bring ‘Em Out of the Woodwork
- Black Sheep Clients
Call in the Troops
Finding and securing new clients can be exhausting and
expensive. Instead work with other companies to help you find new clients. Find
solid companies with secure, positive relationships with their
customers/clients. Also, ensure that their products/services are not directly
competitive with yours.
Contact prospective partner companies and talk with them
about helping promote your products/services to their clients. Always offer
them a commission on the sales that come from their client lists.
Make sure to include these key points in your proposal:
·
Ensure that your
products/services don’t compete with theirs.
·
The partnership
will not take away from their current or future sales.
·
The partnership
will increase their profits.
·
They won’t have
to do nor spend anything on the partnership.
·
You will produce
all needed marketing materials.
·
You will offer an
unconditional guarantee on all products/services.
Bring ‘Em Out of the
Woodwork
If you take the time to put together a solid referral system
you’ll draw new customers/clients out of the woodwork through everyone you
already know. You can start doing this through first showing all your current
clients how much you care about them.
Then show them how your products/services can significantly
improve their lives or businesses. If you can do this consistently, they will
naturally and comfortably bring new clients right to you.
Black Sheep Clients
One of the best ways to rejuvenate business is to find your
stray clients and offer them something amazing. First you need to understand
why they strayed and are no longer purchasing from you. There are generally
three reasons why customers/clients leave. They are:
- Unrelated causes that have
nothing to do with you
- A problem with their last
purchase
- No longer benefit from your
products/services
The best way to bring these clients back is to simply contact
them. If you don’t make the first move, they’ll never come back. You make an
appointment to visit them or call them if it’s not possible to meet in person.
Talk openly with your stray clients. Let them know you
noticed they were no longer working with you and that you’d like to talk with
them about their experiences with you and how you can improve things to work
together again. Take the time to make them feel special and work hard to make
sure their experiences with you going forward are the best ever.
This wraps up the first three areas on how to multiply your
maximized resources. If you need help working on any of these ideas or
processes, try our FREE test drive to work with an experienced business coach.
Next time we’ll talk about the next three areas of
multiplying your resources. They include: Olympic-Size Sales Staff, Open Sea
Fishing and Call for Back-Up.
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