S.H.O.C.K. Strategic Marketing "Everything you know about marketing your business is WRONG!" I specialize in finding immediate cash hidden inside businesses. Take my 45 min. / $10,000 challenge. www.deepequity.net
Monday, February 1, 2016
Friday, January 29, 2016
Build A Million Dollar Business Video Tour
Build A Million Dollar Business
How would you like your business to generate a minimum of $1 million dollars per year?
OK… so how do you plan to accomplish this goal? Here are the startling facts you MUST know…Less than 3% of small business owners make more than $100,000 annually and less than one half of 1% ever reach $1 million dollars in total revenue
When you factor in a 30% profit margin on a million dollars in revenue, that only translates into an actual income of $300,000. And a big chunk of that goes to the government.That's not much more than the business owner was making when they worked a regular job and didn't have all the worries and headaches they have now. And for those that do make $300,000 annually… they're in the top one half of 1% of ALL wage earners.
Most small business owners make far less than that, and have no clue how to make things better
What if we could hand you an entire series of strategies that have a proven and tested track record for generating million dollar businesses?How would you like to receive information every week by email that will walk you, step-by-step, through the process required to build a multimillion dollar business?
Click on the link below to watch a video tour of the Business Growth System and receive the TWFICS newly released 4 part strategic marketing video series, FREE.
As always...NO commitments, NO obligations...just powerful, Dynamic, Client Attraction Information!
www.twfics.com/myguidedtour
Thursday, January 28, 2016
Add Some Compost
In the last post we talked about
the first three of the 7 specific areas you need to consider in your franchise
prototype process. Here are all seven again:
·
Primary Aim
·
Strategic Objectives
·
Organizational Strategy
·
Management Strategy
·
People Strategy
·
Marketing Strategy
·
Systems Strategy
These 7 areas will fine turn
your plan for the ultimate level of success. Today we are going to cover the
last four.
Think of constructing your
business model like planting a tree. At first, it’s so small and weak you
wonder if it will even make it through the night. But, you keep watering,
fertilizing and nurturing it. Your ideas will grow the trunk and each of these
strategies will extend out as the branches of your now strong tree. Finding the
perfect support staff, employees, vendors/suppliers and other relationships
will make your tree flourish with leaves and flowers.
Management Strategy
The way you structure your
management team is not only essential to your growth, but the happiness of your
employees and, ultimately, your customers/clients. This strategy is
results-oriented and doesn’t depend on the people, but the actual system that’s
in place.
A management strategy is, in
short, a set of standards that include goals, rules, a mission statement and
other concrete things that tell your employees how to act, your management how
to grow your business and your customers/clients what to expect.
These should all be in perfect
alignment with your business goals.
Employee Appreciation
You need to put together a
people strategy that shows your employees how you feel about their job
performance and dedication to your business. They also need to understand “why”
they are doing specific tasks. This helps them to personally connect to their job
which in turn leads to better production and a happier workplace.
There are a number of strategies
you can use to keep it interested at “the office”:
·
Performance Incentive Programs
·
Contests that reward high performance
·
Employee of the Month
·
Performance/Holiday Bonuses
These are just a few of the
ideas you can use. One of the best ways to appreciate your employees is by
calling a meeting and asking them how they would like to be rewarded. Think
about it for awhile and put the best strategy into play. Keep it fresh and
change up the strategy you use from time to time to keep your employees
guessing. Once they get used to the prize, it’s time for a whole new approach.
You need to build a community
within your company. There needs to be support, appreciation and respect. The
more “at home” an employee feels, the better they will perform and the higher
their level of loyalty.
Marketing Strategy
Marketing is, of course,
essential to the success of any business, but it also must work cohesively with
the other strategies you’re using. There are two major pillars of a successful
marketing strategy-the demographic and psychographic profiles of your
customers.
The psychographic tells you what
your customers are the most likely to buy and the demographic tells you who
they are, which can help you learn why they buy specific items. Without this
information it simply doesn’t matter how good your business prototype is.
Systems Strategy
There are three types of systems
in every business:
·
Hard Systems
·
Soft Systems
·
Information Systems
Hard systems refer to inanimate
system or systems that have no “life”. Soft systems are those that could be
living. Information systems which are, of course, everything else, including
customer data, product information, financial…anything with data and numbers.
The most important of all three
systems is the soft systems because it includes the sales systems your business
uses. In your sales system the two keys to success are: structure and
substance. Structure being what you sell and substance being how you sell it.
All three systems are essential
to the success of your business and while they all have their own very specific
roles, they all must work together to get the job done. This also goes for your
entire business development program.
I want to take a moment to recap
on the ideas we went over through the business develop lessons.
An entrepreneurial myth, or
e-myth, is an assumption that anyone can succeed at business with:
·
Desire
·
Some capital
·
Projected a targeted profit
There are essentially three key
roles that need to be filled to set your business up for success:
·
The Technician
·
The Manager
·
The Entrepreneur
The four different stages of a
business life cycle are:
·
Infancy
·
Adolescence
·
Growing Pains
·
Maturity
There are a few things we are
going to talk about:
·
Business Format Franchise
·
The Franchise Prototype
·
Franchise Prototype Standards
There are three main areas of
business development:
·
Innovation
·
Quantification
·
Orchestration
7 specific areas you need to
consider in your franchise prototype process. Here are all seven again:
·
Primary Aim
·
Strategic Objectives
·
Organizational Strategy
·
Management Strategy
·
People Strategy
·
Marketing Strategy
·
Systems Strategy
We can help you work through all
of these areas and give your business a jumpstart that puts you ahead of your
competition right from the start. Use our FREE test drive and work with one of
our coaches, plus gain access to a wealth of tools and resources.
http://www.twfics.com
Sunday, January 10, 2016
$10K - 45 min. Challenge
I need your Help! I’m currently doing research for a book I’m writing based around my 45 min business turnaround. What I typically charge my clients $2,000 for a 45 min business turnaround where I essentially find $10,000 hidden in their business. I won’t be asking you to pay $2,000 like I usually do but what I am going to ask of you is that once we achieve the 10K would you give me your permission to use the example in my book? Sign up at www.twfics.com or email info@twfics.com
Thursday, July 12, 2012
Tim Wesley, Welcome to the Sponsor Section - Deal Preview
Tim Wesley, Welcome to the Sponsor Section - Deal Preview
Looking for direction to personal or business success through health and wellness? Contact Fitness Industry Consulting Services now. Let F.I.C.S. be your compass to SUCCESS! 800-714-6067
Fitness Industry Consulting Services is focused towards helping clients achieve success in a highly competitive business. Our services cater to both operators of single clubs and multi-club operations. Our scope covers all types of operations from full athletic clubs to small corporate fitness centers. F.I.C.S. also offers wellness programs to individual households as well.
For a limited time Fitness Industry Consulting Services will offer corporate and individual health and wellness evaluations/consultations free of charge. F.I.C.S. offers wellness products and services ranging from eco-friendly green cleaning products and nutritional supplements to anti-aging and beauty products. You can receive safer, better, household and personal wellness products direct from the manufacturer at reduced costs. F.I.C.S. also offers an affiliate program that allows you to make a 2nd residual, supplemental income without selling anything or stocking any products.
Fitness Industry Consulting Services offers the premier weight loss, wellness, and body conditioning program available on the market today. F.I.C.S. has partnered with Team Beachbody offering PX90 to commercial gyms as well as individual homes across the United States...soon to be international. This 90 day program gives you every tool needed to accomplish your fitness goals. Support, supplements, nutritonal counseling, online progress reports, and endless workout programs to keep you motivated.
Call today for a free no obligation wellness evaluation and let Fitness Industry Consulting Services be your compass to fitness success and/or finacial freedom!
Tim has been responsible for consulting to health clubs across the USA. He has also conducted new and ongoing training for health clubs to ensure owners’ and sales people have all of the tools and resources needed to be successful.
Tim opens Fitness Industry Consulting Services after spending the last 20 years working with health clubs across the country, where he has served in almost all capacities of the fitness industry. Tim's most prolific roles include Affiliate Consultant with Fitness Management and Consulting, General Manager, District Manager, Marketing Director, Corporate Sales, and Staff Trainer.
Tim's extensive experience in marketing, training and managing sales people and staff in health clubs have been a key factor in the growth of fitness facilities nationwide.
Looking for direction to personal or business success through health and wellness? Contact Fitness Industry Consulting Services now. Let F.I.C.S. be your compass to SUCCESS! 800-714-6067
Fitness Industry Consulting Services is focused towards helping clients achieve success in a highly competitive business. Our services cater to both operators of single clubs and multi-club operations. Our scope covers all types of operations from full athletic clubs to small corporate fitness centers. F.I.C.S. also offers wellness programs to individual households as well.
For a limited time Fitness Industry Consulting Services will offer corporate and individual health and wellness evaluations/consultations free of charge. F.I.C.S. offers wellness products and services ranging from eco-friendly green cleaning products and nutritional supplements to anti-aging and beauty products. You can receive safer, better, household and personal wellness products direct from the manufacturer at reduced costs. F.I.C.S. also offers an affiliate program that allows you to make a 2nd residual, supplemental income without selling anything or stocking any products.
Fitness Industry Consulting Services offers the premier weight loss, wellness, and body conditioning program available on the market today. F.I.C.S. has partnered with Team Beachbody offering PX90 to commercial gyms as well as individual homes across the United States...soon to be international. This 90 day program gives you every tool needed to accomplish your fitness goals. Support, supplements, nutritonal counseling, online progress reports, and endless workout programs to keep you motivated.
Call today for a free no obligation wellness evaluation and let Fitness Industry Consulting Services be your compass to fitness success and/or finacial freedom!
Tim has been responsible for consulting to health clubs across the USA. He has also conducted new and ongoing training for health clubs to ensure owners’ and sales people have all of the tools and resources needed to be successful.
Tim opens Fitness Industry Consulting Services after spending the last 20 years working with health clubs across the country, where he has served in almost all capacities of the fitness industry. Tim's most prolific roles include Affiliate Consultant with Fitness Management and Consulting, General Manager, District Manager, Marketing Director, Corporate Sales, and Staff Trainer.
Tim's extensive experience in marketing, training and managing sales people and staff in health clubs have been a key factor in the growth of fitness facilities nationwide.
Thursday, December 29, 2011
Free 60 Day, "Go Green Challenge."
If you use or have considered using Eco-Friendly products I can use your help. I am trying out an Eco-friendly company called Malelueca for my gym products line. They offer all natural choices for everything from beauty products to cleaning products to supplements, and for less $$$ then regular product lines.
I have worked out 60 day trials for anyone who would like to try the products and let me know how you like Malelueca. (real world opinions) Anything you decide to try during your trial is refundable for any reason and you keep the product.
Please e-mail me your contact e-mail and phone number if you would like to participate. twesley@twfics.com I will send you a link for a webinar to get all the details. I can make this offer to 10 people. Thank you in advance to all who decide to, "Go Green!"
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