Tuesday, October 16, 2018

How Peer Coaching Can Make Work Less Lonely

A near-constant stream of business and scientific news reminds us that 50% of Americans are lonely. Former Surgeon General Vivek Murthy’s powerful HBR article notes that half of CEOs suffer from loneliness. In addition to its personal toll, there is also an economic cost: workplace loneliness causes burnout, affects job satisfaction, and lowers both performance and retention. It also increases health care costs.
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The Causes of Loneliness at Work
Loneliness is a subjective feeling of isolation. Number of coworker interactions and whether or not you work remotely are not causal factors. What matters is the quality and meaningfulness of relationships. It’s common for employees to feel lonely while surrounded by colleagues with whom they don’t genuinely connect. Indeed, do your colleagues see the real you or just a carefully managed, work-safe persona — a brilliant disguise? If the latter, then you’re likely to suffering some degree of loneliness.
Loneliness isn’t usually a failure of the employee but is, rather, a systemic cultural issue. Humans have a need to feel valued by the people around them at work, at home, and in the community. Yet many people keep work relationships at a distance because that’s what they believe is expected. Unless employers demonstrate they value basic human connections at work, it is difficult to change the common gospel that who you are is not who you should be in the office. Psychological safety — the sense that we can be free to be ourselves without fear of retribution — doesn’t exist when our managers don’t model vulnerability, a generator of high-quality connections, because they worry it might undermine their authority. Cultural norms that discourage genuine relationships lead to loneliness.

How Peer Coaching Can Help

Peer coaching is about cultivating a network of allies that can provide mutual support in creating positive change to improve performance. In addition to its many benefits for learning, these relationships address the roots of loneliness at work. On the surface, peer coaching might look like low-budget professional coaching. Employees gain new perspectives on their issues and opportunities, as well as accountability partners to improve follow-through on creating change, but without paying professional coaching fees. But it’s much more than that. When organizations invest in peer coaching systems they signal a cultural shift that normalizes talking candidly about life with colleagues. Employees gain feelings of connection, trust increases, and individuals develop insights into their own problems through helping others. Peer coaching provides opportunities for one-on-one connection and demonstrates that our inner lives are welcome in the workplace. Let’s explain a bit further three of the ways it helps:
  • Creates a culture that values connection. People develop symptoms of loneliness when they feel isolated, regardless of how much actual social support is available to them. Psychological problems increase when people have little hope for more connection in the future. An employer’s commitment to increasing connections among employees can reduce loneliness even before any coaching begins simply through the signals such initiatives convey. This is especially relevant for younger employees; 71% of millennials want their coworkers to be like a second family. When employers help employees build peer-to-peer coaching networks, it creates a culture of connection. Employees experience being vulnerable with coworkers and begin to view lowering their walls as an asset, not a liability. They see the workplace as a source of personal nourishment. Loneliness dissipates when we feel we are among people engaged in helping each other. As one of our clients said after a peer coaching exchange, “Just having someone who was truly interested in helping me was an incredibly powerful experience.”
  • Replaces social snacking with meaningful dialogue. Communicating mostly over email or chat and then turning to social media on breaks — that’s social snacking, which gives the illusion of connection without actual nourishment. What matters is not how often we interact, but whether our interactions are meaningful. Peer coaching replaces snacking with satisfying meals of real talk. Those at the table are revealing themselves and accepting others as they are. The reciprocal nature of peer coaching relationships, in which employees take turns talking about work in the context of their whole lives, is a catalyst for deep mutual understanding. By providing opportunities for individuals to talk — without pressure to deliver or impress — peer coaching can reduce loneliness more effectively than staged social events in which people might be laughing and drinking but still hiding behind a mask they’d rather remove.
  • Increases psychological safety.  When researchers recently asked Americans “How many confidants do you have?” the most common response was “zero,” compared to a modal response of “three” just two decades earlier. Research shows that people who are lonely, compared to those who are not, are less able to make new connections. Because peer coaching involves repeated conversations with consistent partners, it is an effective method of creating confidants that persist over time. One of our clients said, “I feel like I gained three new family members, people who are supportive and non-judgmental.” Coaching focuses on listening and asking questions. Because participants in peer-to-peer coaching exchanges see their coaches as focused first and foremost on gaining understanding of what’s on the inside, these relationships produce feelings of psychological safety.
Once you are comfortable with the idea of doing something to deepen relationships at work, set up a simple method for two people to try out a peer-to-peer coaching exchange following these basic guidelines. Each pair can take turns coaching each other for 20 minutes each. In essence: Listen and don’t try to fix problems. Start with coaching sessions over lunch; eating together increases trust and is a natural way to schedule a one-on-one that isn’t focused on specific work tasks. Be sure to check in on what people learn about how to be effective as coaches and as clients in their dialogues and use that knowledge to make needed adjustments.
Peer coaching can be effective in fighting loneliness through opt-in one-on-one dialogues where the work of creating stronger human connections can happen.
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Thursday, October 11, 2018

5 Ways Your Business Should Be Using LinkedIn

5 Ways Your Business Should Be Using LinkedIn
If you’re in business, you’re on LinkedIn. But if you’re only using the platform to post job openings, then you, and your company, are missing out. LinkedIn has grown far beyond a website just for job seekers to connect with companies, and is now a forum for companies to establish their brand. For startups and entrepreneurs with tight budgets, taking advantage of all that LinkedIn has to offer is a smart way to get a big return on a small investment. Here are five ways your business should be using LinkedIn.
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1. Use Your Profile to Tell Your Brand’s Story

The LinkedIn profile for your business should not only give visitors information about what you do, but should give them a feel for who you are as brand. Talk about your company’s mission, values and the origin story. This is the information that will allow visitors to make a personal connection with your brand, leading to loyal customers and interested talent down the line. Amway is a good example of a company taking full advantage of a profile, providing an overview about how the company was founded, what life is like as an employee, employee insights and job openings.

2. Connect with Related Businesses

LinkedIn is not just a place for job seekers to make connections, but for businesses, especially startups and entrepreneurs, to make connections with potential partners. Networking with similar businesses can give you insight into best practices, industry secrets and help you form strategic partnerships.

3. Post Engaging Content

The best way to establish your company as an industry leader on LinkedIn is to publish relevant content. LinkedIn recommends posting daily, whether it is news about your business, sharing relevant articles from external sources, or posting original content. Not all content is created equal, so you don’t want to post sales pitches, but instead only share information that is useful to your followers. According to LinkedIn, your posts should include an image, which generates a 99% higher comment rate, or a video, which have a 75% higher share rate. For an example of a company creating consistently great visual posts on LinkedIn, check out Deloitte, North America. In addition to visuals, create short, snappy headlines and include a call to action, like a link, engagement question, etc.

4. Use Analytics and LinkedIn Sponsored Content

Track your posts’ performance through LinkedIn analytics. This will help you figure out what kinds of content your followers are interested in, the demographics of your followers, and the traffic coming to your company page. With this information, for a small budget, you can gain more followers and more eyes on your best performing content by paying for LinkedIn Sponsored Content. With Sponsored Content, you can target your ideal customer base by region, years of experience, industry, job skills, etc. Adobe successfully used a targeted Sponsored Content campaign to boost content including research, infographics and videos to improve its reputation as a thought leader.

5. Participate in Groups

Actively participating in, or sponsoring your own LinkedIn Group will help you connect with professionals in your field. Groups are a space on LinkedIn where businesses and professionals in the same industry can share content, have discussions, post and view jobs, and make contacts. While Groups aren’t a place to advertise, they can be an effective forum for establishing your brand’s credibility and expertise.
Using LinkedIn for posting open jobs is very efficient, but it can be so much more. Startups and entrepreneurs should be using LinkedIn to their full advantage by using their company page to tell their brand’s story, connecting with related businesses, posting relevant content, using analytics and Sponsored Content and participating in LinkedIn Groups.
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Friday, September 28, 2018

4 Ways Busy People Sabotage Themselves


    You’ve left an important task undone for weeks. It’s hanging over you, causing daily anxiety. And yet instead of actually doing it, you do a hundred other tasks instead.
    Or you’ve been feeling guilty about not replying to an email, even though replying would only take 10 minutes.
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    Or maybe the last time you needed stamps, you went to the post office to buy a single stamp because you couldn’t find the 100-pack you purchased a few months ago. You know it’s around… somewhere. But you just don’t have the time to clean your desk to find it.
    These self-sabotaging patterns maintain a cycle of always having too much to do (or at least feeling like that’s the case). If you’re chronically tapped out of the immense amount of mental energy required for planning, decision making, and coping, it’s easy to get lured into these traps. Let’s unpack the problems in more detail and discuss solutions.
    1. You keep ploughing away without stepping back and prioritizing.
    When we’re busy and stressed, we often default to working on whatever has the most imminent deadline, even if it’s not particularly important. Stress causes our focus to narrow to the point where we’re just keeping going, like a hamster on a wheel. We respond to emails and go through the motions of getting things done, without actually stepping back and considering what’s most important to work on. You might find yourself spending several hours on a task that wasn’t that important to begin with, even though you have a mountain of other things to be doing.
    The solution is to step back and work on tasks that are important but not urgent. Use the “pay yourself first” principle to do items that are on your priority list first, before you jump to responding to other people’s needs. You might not be able to follow this principle every day, but aim to follow it for several days of the week.
    2. You completely overlook easy solutions for getting things done.
    When we’re stressed, we don’t think of easy solutions that are staring us in the face. Again, this happens because we’re in tunnel vision mode, doing what we usually do and not thinking flexibly. Especially if you’re a perfectionist, when you’re overloaded it’s likely that you’ll find yourself overcomplicating solutions to problems. For example, lots of busy people don’t keep enough food in the house. This leads to a cycle of stopping in at the grocery store on an almost daily basis to pick up one or two things, or a restaurant habit that ends up being expensive, time consuming, fattening, or all of the above. The solution seems horribly complicated: hours of meal planning, shopping, and cooking.
    To get out of the trap of overlooking easy solutions, take a step back and question your assumptions. If you tend to think in extremes, is there an option between the two extremes you could consider? (To solve my no-food conundrum, I bought a $150 freezer and now keep at least a dozen or so healthyish frozen meals in there, as well as frozen bread and other staples. I’m not Martha Stewart, but neither am I grabbing takeout for every meal.)
    On a broader level, breaks in which you allow your mind to wander are the main solution to the problem of tunnel vision. Even short breaks can allow you to break out of too narrow thinking. Sometimes, a bathroom break can be enough. Try anything that allows you to get up out of your seat and walk around. This can be a reason not to outsource some errands. They give an opportunity to allow your mind to wander while you’re physically on the move, an ideal background for producing insights and epiphanies.
    3. You “kick the can down the road” instead of creating better systems for solving recurring problems.

    When our mental energy is tapped out, we’ll tend to keep doing something ourselves that we could delegate or outsource, because we don’t have the upfront cognitive oomph we need to engage a helper and set up a system. For example, say you could really benefit from some help cleaning your house, but finding someone trustworthy, agreeing on a schedule, and training them on how you like things done feels more taxing than you can deal with right now (or ever). And so you put it off, week after week, doing the work yourself — even though even reallocating the time spent on one cleaning session would realistically be enough to hire someone else to do it.
    Remedies for recurring problems are often simple if you can step back enough to get perspective. Always forgetting to charge your phone? Keep an extra power cord at the office. Always correcting the same mistakes? Ask your team to come up with a checklist so they can catch their own errors. Travel for work a lot? Create a “master packing list” so that trying to decide what to bring doesn’t require so much mental effort. Carve out time to create and tweak these kinds of systems. You might take a personal day from work to get started, and then spend an hour once a week on it to keep up; author Gretchen Rubin calls this her once-a-week “power hour.” When you start improving your systems, it creates a virtuous cycle in which you have more energy and confidence available for doing this further. By gradually accumulating winning strategies over time, you can significantly erode your problem, bit by bit.
    4. You use avoid or escape methods for coping with anxiety.
    People who are overloaded will have a strong impulse to avoid or escape anxiety. Avoidance could be putting off a discussion with your boss or avoiding telling a friend you can’t make it to her wedding. Escape could be rushing into an important decision, because you want to escape needing to think about it further. This can lead to a pattern of excessively delaying some decisions and making others impulsively. Avoidance and escape can also take other forms — an extra glass of wine (or three) after work, binge-watching TV, or mindlessly scrolling through Facebook. It might even be ticking less-important things off your to-do list to avoid the urgent task that’s making you anxious.
    If you want to deal constructively with situations that trigger anxiety for you, you’ll need to engineer some flexibility and space into your life so that you can work through your emotions and thoughts when your anxiety is set off. With practice, you’ll start to notice when you’re just doing something to avoid doing something else.
    If you can relate to the patterns described, you’re not alone. These issues aren’t personal flaws in your character or deficits in your self-control. They’re patterns that are very relatable to many people. You may be highly conscientious and self-disciplined by nature but still struggle with these habits. If you’re in this category you’re probably particularly frustrated by your patterns and self-critical. Be compassionate with yourself and aim to chip away at your patterns rather than expecting to give your habits a complete makeover or eradicate all self-sabotaging behaviors from your life.
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    Thursday, September 13, 2018

    How To Prepare The Perfect Elevator Pitch

    How To Prepare The Perfect Elevator Pitch

    Alejandro Cremades Contributor S.H.O.C.K. Strategic Marketing Newsletter
     The ability to create an effective elevator pitch can make all the difference as a startup entrepreneur. What’s the formula for crafting a quick pitch that can take you to the next level?
    Having heard dozens, if not thousands of pitches by entrepreneurs over the past few years, I can tell you that there a lot of cringeworthy ones, and a few that really blow away investors to the point they attract instant engagement.
    As I mention in my book, The Art of Startup Fundraising, to fully appreciate the value of a good elevator pitch, you’ve got to look beyond just how it can set up an investor meeting or open your live presentation when out there fundraising for your startup.

    An elevator pitch can be instrumental in earning the opportunity to pitch in the best places, start relationships with key co-founders, vendors and team members. It can keep you invisible, or win the help of powerful influencers. So, how do you craft a perfect pitch for propelling your venture?
    Recognize You Need More Than One Elevator Pitch
    Before you get frustrated trying to condense everything you want to say about your business into just a few words, know that you’ll be best off with several versions of your elevator pitch.
    Stanford graduate and mentor at 500 Startups, Elliot Loh poses the following simple formula for crafting an elevator pitch.
    We solve [problem] by providing [advantage], to help [target] accomplish [target’s goal].
    Of course, startup life means you’ll be meeting and talking to many people in a wide variety of scenarios. It may be running the office mascot in a local park, huddling around the Keurig in your coworking space, networking at a big tech event or tradeshow, pitching from the sidelines during a pitch night or literally in the elevator.
    Everyone you meet may play a different role in the ecosystem. Each has a different need, or way they can help. It’s your job to convey how you can solve their problem and be of service to them and everyone in their circle.
    Be prepared with different pitches for potential investors, influencers who can help you get your product noticed or make introductions, and for others who may just become power users themselves.
    Prepare Different Lengths of Your Pitches
    How long is an elevator ride anyway? Are you riding to the new observation deck in the Empire State Building, or just two floors to a house party? Are you using this at a structured networking event where you have a couple of minutes dedicated to presenting yourself? Or do you just have five seconds to make sure a major angel or VC rep overhears you as they walk by?
    Having several lengths of pitches can ensure you are always successful in getting your message across, without any embarrassing silences, or mumbling to race the words off of your tongue.
    Keep it Simple
    There may be situations in which you should be using industry tech terms. Tailoring your language and word use can definitely help with connecting. However, in the majority of cases you want your pitch to be incredibly simple. Cut the jargon and fad words. Make sure the average person with no knowledge of your industry gets it.
    Numbers and analogies can also help transcend these differences. Via Techrepublic venture partner Rui Ma says “Experienced investors are looking for data they can use to benchmark you against other players in the industry," and "For less experienced investors, provide the numbers but also provide context.” For example, “We just add 300,000 new users last quarter, which was more than twice the pace of Facebook.”
    The elevator pitch could also be a good way to ease your way into the content of your actual pitch deck. In some instances you may want to lead with your elevator pitch and then walk the prospective investors through your pitch deck guided by the questions the investor may ask you. If you need some help with your deck, I recently covered the pitch deck template that was created by Silicon Valley legend, Peter Thiel (see it here) where the most critical slides are highlighted. Moreover, I also provided a commentary on a pitch deck from an Uber competitor that has raised over $400M (see it here)
    Know Your USP
    Make sure to highlight what is unique and different about your product, service or company. You need to be different in order to deserve attention.
    Have a Hook
    It is insanely easy to gain opportunities to deliver your elevator pitch. Just ask someone what they do. They’ll almost always return the favor.
    Just don’t leave it there, with a flat statement or declaration. Ending or following up with a question is a great way to keep the conversation going, get them engaged, and take things to the next step.
    Be Prepared to Answer Questions
    Be sure you’ve also thought of the questions you are most likely to get after delivering your pitch. If you are successful in gaining their attention, then you have to back up your big claim. How are you achieving this? How do you know you can keep it up? How are you really better than ‘XYZ’ competitor?
    Practice Your Delivery
    The elevator pitch is a multi-million dollar sentence or two. Maybe even multi-billion dollar string of words. It’s worth practicing. You can bet each of your favorite music artists invests in a voice coach. You favorite athletes spend hours rehearsing their most notable feats. Even the minimum wage phone sales person who keeps trying to cold call you has probably going through a lot of intensive training. Even Tony Robbins spends hours exercising his voice to speak to a crowd that has already spent thousands to hear him.
    Don’t let this trick you into stalling on delivering your pitch or approaching investors. Do put in some thought, practice and even get feedback and hone it. You may even want to record yourself, listen and hone it.
    The more you practice, the more naturally confident you will be. Then you can really inject your personality and passion into, versus just reciting some stale words from a flash card. Investment manager, Sanna Westmanat VC Fund Creandum reminds us that "As a seed investor we not only invest in the idea but also in the people," meaning "I want to know that they're super excited about this and they'll put in the work that is needed for it."
    Conclusion
    Most entrepreneurs aren’t letting themselves down with their elevator pitch because they don’t know their value proposition or who it is for. They just rush out a couple of lines to introduce themselves, and forget the importance of tailoring it in length and substance for the current context. Others just fail to keep it simple enough, aren’t prepared for it to actually work and turn into an opportunity, or simply haven’t practiced it enough. Crush these factors and the world is your oyster.
    Critical factors of a powerful elevator pitch are the following:
    • An elevator pitch is simply a quick introduction to your business
    • Around 30 seconds long
    • Sparks interest and response
    • It’s clear
    • It’s authoritative
    • It is about them, not you
    • Highlights your value, and what problem you are solving
    • Introduces your uniqueness
    • It’s relatable
    Below are a few tips to make an impact with your pitch.
    1. Role play your pitch with team members, friends and family
    2. Record yourself, and tweak it
    3. Go listen to other pitches and note what works, or not
    4. Check out elevator pitch competitions (some offer up to $10k prizes)
    5. Document it in your mobile phone, so you won’t be at a loss for words
    6. Practice, practice, practice until it becomes natural
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    Thursday, September 6, 2018

    Join the Hottest Wellness Trend & Next Billion Dollar Industry


    Join the Hottest Wellness Trend & Next Billion Dollar Industry

    Forbes Says:

    "Hemp Cannabis Product Sales Projected to Hit $1 Billion In 3 Years."

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    "...CBD market will grow to a $2.1 billion market in consumer sales by 2020 with $450 million of those sales coming from hemp-based sources. That's a 700% increase from 2016."

    Business Insider Says:

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