Big Picture Summary

For the past few weeks I have been discussing the fundamentals of marketing in depth.
Let me pull all of the information together into a big picture summary for you so it all makes sense.
I made a really bold claim right from the start that everything you have ever learned... everything you have ever been taught... and everything you have ever been told about marketing is WRONG!
I asked you to watch a 73 minute video (click here to watch) that I hoped would prove this to you beyond any reasonable doubt, and teach you the proper steps to take to make marketing work for your business.
I then pointed out some of the main points made in that video, such as the purpose of marketing is to help facilitate your prospects' decision-making process. I said there were two additional ways to look at marketing's purpose... to enter the conversation taking place in the head of your prospect... or to answer the number one question on your prospect's mind at just the right time.
All of these do an excellent job of defining the real purpose when it comes to marketing your business.
Unfortunately, most marketing doesn't do this at all, and explains why so many businesses struggle to generate leads and close sales.
We then began a lengthy discussion about the three fundamentals of marketing...

• have something good to say
• say it well
• say it often

To have something good to say means that your business MUST be unique when compared to all the others who sell what you sell.
You must be different... there must be something that separates your business from all of your competition.
Then once you have something good to say about your business, now you have to say it well.
Unfortunately, most businesses DON'T!
They saturate their marketing with platitudes such as highest quality, lowest prices, family owned and operated... and these platitudes are absolutely meaningless to most prospective buyers.
I then gave you a "magic formula" that would bestow upon you the unprecedented ability to "say it well" for your remaining days as a business owner... the Conversion Equation.
Interrupt, Engage, Educate and Offer is the way to format every piece of marketing you create... from ads, letters and emails to brochures, flyers and especially your website.
The Interrupt refers to an attention-grabbing headline - it MUST be problem-based and focused on a major hot button for the prospects you're targeting.
The Engage is a subheadline that promises a solution to the problem referenced in the headline.
The Educate part of your marketing provides the solution and backs it up with evidence and proof.
And the Offer must be compelling and provide VALUE to the prospects you target.
To help you write powerful and compelling headlines and subheadlines yourself, I passed on my "insider tip" to help you.
Prospects basically have just two things on their mind...
a problem they have and don't want
a solution they want and don't have
Your headline should highlight the MAJOR problem they have and don't want, and your subheadline should promise them the solution they want but don't have.
I also offered you my Marketing Message Starter Kit to help you with your future marketing (Click here to download).
I showed you before and after website examples where the "before" represented a typical business website... and then the "after" where we applied the Conversion Equation (Click here to review the two websites again).
In the psychologist's "before" site, he attempts to target ALL of the prospects who may have a need for one or more of his services.
But in the "after" site, he addresses only the parents with kids suffering with emotional and behavioral problems, and therefore gains the ability to speak to them directly and target their hot button, problem-based issues.
But then I said that the real key to the success of the "after" site is the Informational Offer!
This has to do with the Buyer's Journey... the single, most important visual you need as a business owner in order to dominate your market (Click here to review).
This is a visual representation of your prospect's decision-making process, and it's the way most prospects decide whether or not they will buy what you sell.
They typically start on the left side and slowly progress to the right side.
But look what 99% of prospects are really searching for - INFORMATION!
Information is actually referring to "evidence"... the prospect is looking for evidence or proof that you truly offer them the best deal (aka - the most value for the money they will pay you).
This is called "strategic marketing," and if you will learn how to execute a strategic marketing campaign, you will see anywhere from a doubling to a ten to fifty fold increase in your leads and sales... and here's why.
Most prospects DON'T buy the first time they see an ad (or the second, third, fourth or fifth).
It often takes multiple marketing messages before someone decides to buy what you sell.
But most businesses these days don't have multimillion dollar ad budgets like the big companies do... and yet they keep trying to market the same way they do.
Small business owners have to get smart about their marketing.
They need to adopt what we call "direct response marketing," where you offer something of tremendous interest or of a highly compelling nature that entices qualified and interested prospects to request your offer in exchange for their contact information such as their first name, email address, home address, phone number or whatever is appropriate for your type of business.
Now the business owner can start marketing to this smaller, select group of prospects more often and at a lower cost.
This process will dramatically increase leads and produce far more sales than standard marketing ever will.
Finally, after you "say it well," fundamental #3 says you have to "say it often."
This is simply referring to the power of "repetition."
Fortunately, when you follow the Conversion Equation of Interrupt, Engage, Educate and Offer, you don't have to use as much repetition to get your message across when compared to most advertising that relies strictly on branding.
But here's the problem... how can a small business owner afford to do that?
The answer - implement what we refer to as a "drip campaign."
A drip campaign involves staying in touch with your interested prospects... the ones that requested your informational offer.
That's why you want to offer information to your prospects when it's appropriate, so you can capture their contact information and then convert them into customers by staying in touch with them... reminding them of the benefits of your product or service... and helping them down their Buyer's Journey until they finally arrive at the point where they're ready to buy.
But what type of information do you send your prospects through a drip campaign?
Simple, you use the information in the informational offer you sent them originally.
You simply take individual components from that offer and remind and reinforce them to your prospects.
This is hard to explain, so I showed you an actual example of this.
Remember the Sunroom Guide...
Click here to review it again.
Look at the various sections again in this Guide.
Then click here to see a postcard drip campaign that highlights and reminds the prospect about the benefits in the Guide...continues to overcomes their objections... and even reinforces WHY the prospect should use this sunroom contractor over their competition.
Notice also how EACH postcard follows the Conversion Equation of Interrupt, Engage, Educate and Offer.
If I owned a sunroom company, I would invest in a Facebook pay-per-click campaign where I would place an ad on Facebook... send prospects that clicked on that ad to my website where I would offer them my FREE Sunroom Idea Guide.
They would have to enter their first name and email address to download the guide, and I would capture their information and immediately begin my drip campaign to them.
Sure, I truly hope my Idea Guide will convince them to buy one of my sunrooms, but the reality is that sunroom prospects often take months and possibly years before they're ready to buy a sunroom.
Well, during that interim period, I plan to stay in touch with them... nurture them by reminding them of all the fabulous benefits my sunrooms offer... overcoming their objections along the way... and emphasizing to them why they should buy their sunroom from me and not my competition when the time does come for them to buy.
And by following this strategic marketing campaign, I will ABSOLUTELY dominate the entire sunroom industry... guaranteed!
Now do you agree with me that everything you have ever learned... everything you have ever been taught... and everything you have ever been told about marketing is WRONG!
But now you know the RIGHT way to market, and if you will follow my process outlined here, you too will position your business as the dominant force in your industry.
And listen, my earlier offer to jump on the phone with you and perform a complete evaluation on your marketing and your website is still available.
It's 100% free and I promise it doesn't come with any type of sales pitch.
Using the Conversion Equation, I can show you exactly what to do with your website and marketing collateral that could double or triple the number of prospects who respond to your marketing.
Just click here and fill out the short evaluation request form.
Talk to you then.
Tim Wesley

Do Just This One Thing And Your Sales Will Explode

Over the past several weeks, I have been writing about the fundamentals of marketing...

• have something good to say
• say it well
• say it often

Last week, I posted an article on the second fundamental... say it well.

Now let's discuss fundamental #3... say it often.

This is simply referring to the power of "repetition."

Let's face it, all of us are bombarded every day with marketing messages.

Experts claim we're exposed to approximately 3,000 ads every day.

That's why most of us completely ignore and simply tune out most if not all marketing messages.

There's just too much clutter, so you have to use repetition to break through it all.

Why do you think you see the exact same ad on TV day after day?

Prospects have to see an ad more than 20 times before it even begins to sink in.

Have you ever had a favorite ad that you found funny or heartwarming, but then discovered you couldn't name the product or service it was promoting?

Repetition is CRITICAL if you want your marketing to be successful.

Fortunately, when you follow the Conversion Equation of Interrupt, Engage, Educate and Offer, you don't have to use as much repetition to get your message across when compared to most advertising that relies strictly on branding.

But you still have to place your marketing in front of your prospects 3 to 6 times to insure you break through all of the marketing clutter.

But here's the problem... how can a small business owner afford to do that?

These days, marketing isn't cheap, and it's getting more expensive every year.

The answer - implement what we refer to as a "drip campaign."

A drip campaign involves staying in touch with your interested prospects.

OK... but who are your interested prospects?

They're the ones that requested your informational offer we discussed previously.

That's why you want to offer information to your prospects when it's appropriate, so you can capture their contact information and then convert them into customers by staying in touch with them... reminding them of the benefits of your product or service... and helping them down their Buyer's Journey until they finally arrive at the point where they're ready to buy.

Remember the Sunroom Contractor from my previous posts?

Think about this... how many people are ready to plunk down $30,000 for a sunroom on any given day?

Obviously not many, which is why that contractor offered a Sunroom Idea Guide in order to entice prospective sunroom purchasers to identify themselves by requesting that guide.

The contractor had them go to a specific landing page and enter their first name and email address so they could instantly download that guide.

Then after capturing that contact information, the contractor could begin a dedicated and continuous drip campaign whereby each prospect would receive additional information targeting specific details about purchasing a sunroom while highlighting and reminding the prospects about the benefits of owning a sunroom.

But what type of information do you send your prospects through a drip campaign?

Simple, you already have ALL of the information you need... it's all in the informational offer you sent them originally.

You simply take individual components from that offer and remind and reinforce them to your prospects.

Let me show you an actual example of this.

Remember the Sunroom Guide I showed you previously...

Click here to review it again.

Look at the various sections again in this Guide.

Then click here to see a postcard drip campaign that highlights and reminds the prospect about the benefits in the Guide...continues to overcomes their objections... and even reinforces WHY the prospect should use this sunroom contractor over their competition.

Notice also how EACH postcard follows the Conversion Equation of Interrupt, Engage, Educate and Offer.

By the way, postcards would be just one type of drip campaign this sunroom contractor could employ.

This EXACT same information could just as easily be sent out in the form of a flyer, a brochure, email or direct mail... or even as a radio or TV advertisement.

The information would remain the same... only the medium with which the messaging is delivered would change.

Next time, I will provide you with a full and complete summary of all the marketing information I've provided to you so far and give you the "big picture overview" that will bring all of this together.

Tim Wesley

P.S. -  I am close to publishing my 2nd marketing book?

I still need 2 final case studies for my publisher.

If you're interested, I'll find you more than $10,000 in less than 45minutes... over the phone... and I won't charge you anything for the service.

I only ask that you let me use your results in my upcoming book.

If you're interested, click here and complete the short evaluation request form.

I'll call you and schedule a day and time convenient for you.

The Secret To Great Marketing

The purpose of marketing... to help facilitate your prospects' decision-making process.

There are two additional ways to view marketing's purpose in simpler terms...
1. Enter the conversation taking place in the head of your prospect
  2.  Answer the number one question on your prospect's mind... at just the right time

Evaluate your marketing and website based on that critical criteria.
How did your marketing stack up?

If you need help I will give you a hand with that evaluation using my proprietary Conversion Equation Evaluation form that has the power to predict the future success of your marketing... both from a results and a financial standpoint.

If you would like me to do that for you (no charge), click here http://deepequity.net/contact/ and simply fill out the contact request form and put, help with business evaluation in the message box.

Today, let's discuss the three critical fundamentals of marketing that were highlighted in the video I asked you to watch.

Click here if you haven't watched it yet http://e-coachingsystem.com/

The three fundamentals of marketing are...
have something good to say
say it well
say it often

Let's explore that first fundamental today... have something good to say.
This fundamental is neglected by virtually EVERY business owner on the planet.

To have something good to say means that your business MUST be unique when compared to all the others who sell what you sell.

You must be different... there must be something that separates your business from all of your competition.

Remember several emails ago I mentioned that most businesses all look and say the EXACT same things?

When businesses copy each other, that forces those businesses into price competition, because price then becomes the ONLY differentiator for prospects to consider.

It becomes the ONLY value proposition left to the prospects.
Any business that determines it isn't unique MUST innovate so it does become unique.

Domino's Pizza did this back in 1971.
Domino's became a billion dollar behemoth in an overcrowded market back then.

Did Domino's make the best pizza? Not even close!
Did they offer comfortable in-house dining like ALL pizza places did back in those days? No way!

Did they offer the largest selection on their menu? NO... they offered the exact same pizza as ALL of their competitors!

They dominated by having something good to say that was radically different back then when compared to ALL the other pizza franchises... fresh hot pizza delivered to you in 30 minutes or less!

But then Domino's had to innovate in order to make good on that promise.
They specifically targeted hungry college kids living in crowded dorms (densely populated where few had transportation).

Domino's went to small shopping centers located nearby the various college campuses and rented small storefronts just big enough to accommodate a pizza oven and a preparation counter.

One kid made the pizza's while another delivered them.
The result - Domino's became a billion dollar behemoth in an overcrowded market.

You can do the EXACT same thing with your business.
And if you do, you will be well on your way to dominating your market, just like Domino's did.

Tim Wesley

P.S. If you would like me to perform a complete marketing analysis on your business (no charge), just click http://deepequity.net/contact/ here and simply fill out the short evaluation request form.

This analysis will predict the future success of your marketing, and highlight the improvements you can make that will enable your marketing to generate more leads and close more sales.

Contact - DeepEquity.net

If you have any questions, feel free to give us a call at or send us an email through our contact form below.

deepequity.net

Do You Know How Much Each Client Is Worth To Your Business?

Do You Know How Much Each Client Is Worth To Your Business?

The lifetime value of each client is defined as the total gross profit that you accumulate from a customer over their lifetime of doing business with you less the acquisition cost and marketing expenses over their lifetime.

When you know this value, you also know exactly how much money you can spend to acquire a client through marketing.

Do you realize the power that gives you as a small business owner? Did you know that by knowing your customer lifetime value, you can literally dominate your market and eliminate your competition in the minds of your clients?

What you need to know…

Most business owners know intuitively that it's much easier to make an additional sale to a current client than it is to make that first sale that acquires that client. Unfortunately, they don't do enough to figure out how they can sell more to their existing client base.

Why you need to know this…

It's important to understand that a client who has had an exceptional experience with your product or service is naturally going to look to you to help them fulfill their other needs with additional products. They now trust you, and are happy with the relationship they have with you. You should take advantage of their trust and make an offer for another product/service immediately after their initial purchase, and schedule frequent campaigns to offer more to your client base.

The cost to you if you fail to act…

When your customers recognize that you provide them with value, they will continue to purchase from you. But, you can't assume they will just call you up and ask you to sell them something. You have to make the effort to ask for their order.

So are you doing that?

Do you know how to do that?

Are you aware that all of this can be put on auto-pilot, and requires no further action on your part whatsoever?

This is easy to do and in most cases... costs you nothing except a little time to set it up.

How can you learn to develop these critical skills?

I'll show you how. I'll help you to develop these skills quickly and easily through the TWfics E-Learning Marketing System and Coaching Program. In fact, we want to share our expertise with you and demonstrate my expertise.

For example, how would you like to fire the clients you hate to work with… and instead, build a successful business by hand selecting the type of clients you want to work with? With the help of our E-Learning Marketing System, we can help you quickly grasp this critical business fundamental and immediately apply its power to help you build your business to record heights. Listen to this exclusive webinar and we'll unlock our vault to this proprietary members-only information.

To take a Test Drive on my system visit http://TWfics.com/guidedtour

To your success,

Tim Wesley

P.S. Please remember that at any time you feel ready and qualified to move forward and acquire the professional help that can enable you to build the business of your dreams, just click here: www.deepequity.net 

TWfics has been helping small business owners just like you get the answers and the help they need to build the business they have always wanted.

I created the E-Learning Marketing System with the perfect combination of online resources, tools and support to get you out of any financial distress you're presently experiencing... help you get laser-focused on your highest income-producing activities... and help you develop and then apply the fundamentals that build multimillion dollar businesses. click here to see for yourself. www.deepequity.net

Please check out my new strategic marketing book at https://www.createspace.com/6486250 

Mind Your Own Business!

The concept of minding your own business means that while you are grinding away at your day job you need to be investing in your future and minding your own business. Pretty soon you’ll be able to walk away from that day job and mind your own business full time. Mind Your Own Business!
The best way to do this is through the acquisition of real estate.

Let’s take a quick look at where you are losing all your money-taxes. Taxes have been around since 1913 in the U.S. (earlier in England). While the original intention was to only tax the wealthiest of the population, obviously that’s trickled down to the masses, including those in poverty.

Now, keep in mind the more money you make the more taxes you pay. The wealthy know a way of getting around this-form a corporation. Corporations offer tax benefits and protect you from lawsuits. To learn more about this talk with one of our business coaches or your attorney.

We’ve all heard the golden rule of: Pay Yourself First.
But, many of us don’t do it. Until you learn and put this rule into effect, you won’t have any chance of getting out of the rat race. What this rule does is force you to come up with more income to pay your expenses.

There are some key areas of finance you should learn about, taking classes is one of the best ways to do this. Here are the basics you should learn:

Accounting
It pays to know how to read financial statements. When acquiring businesses or assets you need to quickly see the financial standing of the company you are acquiring.
Many grown adults do not know how to balance a balance sheet. In the long term, this knowledge will pay off for you and your business.

Investment Strategy
This skill will sharpen with experience. Talk to investors and observe how they play the game.

Market Behavior
Know the laws of Supply and Demand. No business owner can do without understanding these basic principles of the market. Bill Gates saw what people needed. Open your eyes to opportunities. Look at what sells and who buys.

Law
Do everything you can to grow your business within legal boundaries. Know your corporate, state, and accounting laws.

Once you know these areas of finances you can make them work for you. The rich practically invent money. You have to know where to find a great deal. Let’s continue with real estate. Look for houses in trouble or find the court in your area that handles foreclosed, police impound or other real estate situations. You can either renovate and sell or rent for residual income.

So, essentially there are two main types of investors:
1. Those who buy pre-packaged investments
2. Those who create their own investments

You know which are the most successful. In order to be one of those people you need to know what to look for and how to respond.

You must:
1. Find a good deal other people have missed.
2. Raise the capital needed for the transaction.
3. Put together a svelte team to execute the plan.

There is risk involved in every acquisition. The goal is not to avoid the risk, but to respond to the risk with confidence and a steady hand.

If you need help identifying potential money-makers, where to get the capital you need and how to put together a smart team, visit www.deepequity.net for more information and help.

For even more business strategies and techniques go to https://www.createspace.com/6486250 to get a copy of my new Strategic Marketing book, "Deep Equity: How to Mine Your Business for Its Hidden Gold."
 

Best Marketing Consultant Los Angeles | Marketing Consultant Los Angeles...

Get Out of the Rat Race

We’ve all worked jobs we hated. We were underpaid, underappreciated and bored out of our minds. We either quit these jobs or were fired for poor performance because we just gave up. Instead of taking that approach you need to consider every job an opportunity to learn something new that you can apply down the line to find success. Get Out of the Rat Race

When you give people the tools they need to come up with unordinary solutions, you are enhancing their lives for the long run. You need to take this approach. What if one of your terrible jobs had been one with no pay at all and you needed to come up with some ingenious ways of making money? I bet you could have found a diamond in that rough. This idea can also be used in your own company.
Now, I don’t recommend going into the next meeting declaring that no one will receive pay anymore, but you can tell them that their potential raises, bonuses and other perks are now dependent on their creativity in ways to enhance business.

Let’s talk about a great concept called financial literacy. This certainly isn’t something they taught you in school, but is still essential to know. So, what is financial literacy?

The old school way teaches people to be good employees and not employers. This mindset will never make you wealthy. You need to focus on becoming a good employer. You also need to learn how to not only attain wealth, but sustain wealth for generations. This is what financial literacy is all about.
So, how do you get out of the rat race and start working toward a wealthier future? You need to understand the difference between an asset and a liability. Take a look at your own life and you’ll probably find the following:

Assets
• Real Estate
• Stocks
• Bonds
• Intellectual Property

Liabilities
• Mortgage
• Consumer Loans
• Credit Cards

You’ve probably been fooled into thinking things like your house, car and entertainment system are assets. They aren’t! Assets should be continuing to MAKE you money. When you continue to struggle, you are not building wealth. If you’re primary income is from wages and each time you make more money, you pay taxes-you’re not really creating wealth either, are you?

So, if buying a house isn’t an asset (and, it’s not because you spend about 30 years of your life paying it off), then what is. Here are some of the best assets to attain and when you can start to actually see wealth being created because of it:

Average time of holding on to an asset before selling it for a higher value:

1 year
• Stocks (Startups and small companies are good investments)
• Bonds
• Mutual funds

7 years
• Real estate
• Notes (IOUs)
• Royalties on intellectual property
• Valuables that produce income or appreciate

So, here are the steps to getting out of the rat race and onto your journey of creating wealth:
1. Understand the difference between an asset and a liability.
2. Concentrate your efforts on buying income-earning assets.
3. Focus on keeping liabilities and expenses at a minimum.
4. Mind your own business.

If you need help getting out of the poor mindset and into the wealthy one, check out my new book, "Deep Equity: Mine Your Business for Its Hidden Gold" at www.createspace.com/6486250 or visit my website www.deepequity.net to learn how to find $10,000 or more hidden inside your business!