Tuesday, October 16, 2018

How Peer Coaching Can Make Work Less Lonely

A near-constant stream of business and scientific news reminds us that 50% of Americans are lonely. Former Surgeon General Vivek Murthy’s powerful HBR article notes that half of CEOs suffer from loneliness. In addition to its personal toll, there is also an economic cost: workplace loneliness causes burnout, affects job satisfaction, and lowers both performance and retention. It also increases health care costs.
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The Causes of Loneliness at Work
Loneliness is a subjective feeling of isolation. Number of coworker interactions and whether or not you work remotely are not causal factors. What matters is the quality and meaningfulness of relationships. It’s common for employees to feel lonely while surrounded by colleagues with whom they don’t genuinely connect. Indeed, do your colleagues see the real you or just a carefully managed, work-safe persona — a brilliant disguise? If the latter, then you’re likely to suffering some degree of loneliness.
Loneliness isn’t usually a failure of the employee but is, rather, a systemic cultural issue. Humans have a need to feel valued by the people around them at work, at home, and in the community. Yet many people keep work relationships at a distance because that’s what they believe is expected. Unless employers demonstrate they value basic human connections at work, it is difficult to change the common gospel that who you are is not who you should be in the office. Psychological safety — the sense that we can be free to be ourselves without fear of retribution — doesn’t exist when our managers don’t model vulnerability, a generator of high-quality connections, because they worry it might undermine their authority. Cultural norms that discourage genuine relationships lead to loneliness.

How Peer Coaching Can Help

Peer coaching is about cultivating a network of allies that can provide mutual support in creating positive change to improve performance. In addition to its many benefits for learning, these relationships address the roots of loneliness at work. On the surface, peer coaching might look like low-budget professional coaching. Employees gain new perspectives on their issues and opportunities, as well as accountability partners to improve follow-through on creating change, but without paying professional coaching fees. But it’s much more than that. When organizations invest in peer coaching systems they signal a cultural shift that normalizes talking candidly about life with colleagues. Employees gain feelings of connection, trust increases, and individuals develop insights into their own problems through helping others. Peer coaching provides opportunities for one-on-one connection and demonstrates that our inner lives are welcome in the workplace. Let’s explain a bit further three of the ways it helps:
  • Creates a culture that values connection. People develop symptoms of loneliness when they feel isolated, regardless of how much actual social support is available to them. Psychological problems increase when people have little hope for more connection in the future. An employer’s commitment to increasing connections among employees can reduce loneliness even before any coaching begins simply through the signals such initiatives convey. This is especially relevant for younger employees; 71% of millennials want their coworkers to be like a second family. When employers help employees build peer-to-peer coaching networks, it creates a culture of connection. Employees experience being vulnerable with coworkers and begin to view lowering their walls as an asset, not a liability. They see the workplace as a source of personal nourishment. Loneliness dissipates when we feel we are among people engaged in helping each other. As one of our clients said after a peer coaching exchange, “Just having someone who was truly interested in helping me was an incredibly powerful experience.”
  • Replaces social snacking with meaningful dialogue. Communicating mostly over email or chat and then turning to social media on breaks — that’s social snacking, which gives the illusion of connection without actual nourishment. What matters is not how often we interact, but whether our interactions are meaningful. Peer coaching replaces snacking with satisfying meals of real talk. Those at the table are revealing themselves and accepting others as they are. The reciprocal nature of peer coaching relationships, in which employees take turns talking about work in the context of their whole lives, is a catalyst for deep mutual understanding. By providing opportunities for individuals to talk — without pressure to deliver or impress — peer coaching can reduce loneliness more effectively than staged social events in which people might be laughing and drinking but still hiding behind a mask they’d rather remove.
  • Increases psychological safety.  When researchers recently asked Americans “How many confidants do you have?” the most common response was “zero,” compared to a modal response of “three” just two decades earlier. Research shows that people who are lonely, compared to those who are not, are less able to make new connections. Because peer coaching involves repeated conversations with consistent partners, it is an effective method of creating confidants that persist over time. One of our clients said, “I feel like I gained three new family members, people who are supportive and non-judgmental.” Coaching focuses on listening and asking questions. Because participants in peer-to-peer coaching exchanges see their coaches as focused first and foremost on gaining understanding of what’s on the inside, these relationships produce feelings of psychological safety.
Once you are comfortable with the idea of doing something to deepen relationships at work, set up a simple method for two people to try out a peer-to-peer coaching exchange following these basic guidelines. Each pair can take turns coaching each other for 20 minutes each. In essence: Listen and don’t try to fix problems. Start with coaching sessions over lunch; eating together increases trust and is a natural way to schedule a one-on-one that isn’t focused on specific work tasks. Be sure to check in on what people learn about how to be effective as coaches and as clients in their dialogues and use that knowledge to make needed adjustments.
Peer coaching can be effective in fighting loneliness through opt-in one-on-one dialogues where the work of creating stronger human connections can happen.
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Thursday, October 11, 2018

5 Ways Your Business Should Be Using LinkedIn

5 Ways Your Business Should Be Using LinkedIn
If you’re in business, you’re on LinkedIn. But if you’re only using the platform to post job openings, then you, and your company, are missing out. LinkedIn has grown far beyond a website just for job seekers to connect with companies, and is now a forum for companies to establish their brand. For startups and entrepreneurs with tight budgets, taking advantage of all that LinkedIn has to offer is a smart way to get a big return on a small investment. Here are five ways your business should be using LinkedIn.
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1. Use Your Profile to Tell Your Brand’s Story

The LinkedIn profile for your business should not only give visitors information about what you do, but should give them a feel for who you are as brand. Talk about your company’s mission, values and the origin story. This is the information that will allow visitors to make a personal connection with your brand, leading to loyal customers and interested talent down the line. Amway is a good example of a company taking full advantage of a profile, providing an overview about how the company was founded, what life is like as an employee, employee insights and job openings.

2. Connect with Related Businesses

LinkedIn is not just a place for job seekers to make connections, but for businesses, especially startups and entrepreneurs, to make connections with potential partners. Networking with similar businesses can give you insight into best practices, industry secrets and help you form strategic partnerships.

3. Post Engaging Content

The best way to establish your company as an industry leader on LinkedIn is to publish relevant content. LinkedIn recommends posting daily, whether it is news about your business, sharing relevant articles from external sources, or posting original content. Not all content is created equal, so you don’t want to post sales pitches, but instead only share information that is useful to your followers. According to LinkedIn, your posts should include an image, which generates a 99% higher comment rate, or a video, which have a 75% higher share rate. For an example of a company creating consistently great visual posts on LinkedIn, check out Deloitte, North America. In addition to visuals, create short, snappy headlines and include a call to action, like a link, engagement question, etc.

4. Use Analytics and LinkedIn Sponsored Content

Track your posts’ performance through LinkedIn analytics. This will help you figure out what kinds of content your followers are interested in, the demographics of your followers, and the traffic coming to your company page. With this information, for a small budget, you can gain more followers and more eyes on your best performing content by paying for LinkedIn Sponsored Content. With Sponsored Content, you can target your ideal customer base by region, years of experience, industry, job skills, etc. Adobe successfully used a targeted Sponsored Content campaign to boost content including research, infographics and videos to improve its reputation as a thought leader.

5. Participate in Groups

Actively participating in, or sponsoring your own LinkedIn Group will help you connect with professionals in your field. Groups are a space on LinkedIn where businesses and professionals in the same industry can share content, have discussions, post and view jobs, and make contacts. While Groups aren’t a place to advertise, they can be an effective forum for establishing your brand’s credibility and expertise.
Using LinkedIn for posting open jobs is very efficient, but it can be so much more. Startups and entrepreneurs should be using LinkedIn to their full advantage by using their company page to tell their brand’s story, connecting with related businesses, posting relevant content, using analytics and Sponsored Content and participating in LinkedIn Groups.
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